Corporation Culture is the foundation of corporate internal resources. If a corporation is a big tree, then, Corporation Culture is its roots. The health and strength of the roots determine the vitality and greenness of the tree. Where does our corporation come from? And where does it go? Why do we strive for? How will we strive? For these issues concerning the survival of the corporation, Corporation culture accurately answers these questions in the name of ideals, beliefs and value principles. CRRC not only assumes the highest honor of reinvigorating national industry, but also shoulder the great mission of modernizing trail transportation equipments, and it is urgently necessary to build up strength and amass talented people. The common cause can only be achieved after the common value system, and the common working attitude, working methods and business procedures rising from this are formed. Understanding comes from communications and practice comes from agreement. The importance of developing corporation culture lies here and so does its value.
The coherence of corporation culture core and brand core
The core of CRRC culture is “responsibility”. CRRC has an inescapable responsibility for the nation, the society, the share holders, the customers and its employees. This responsibility is the responsibility of reinvigorating the national industry for the country, providing sustainable transportation methods for the society,creating good financial returns for the share holders,furnishing high value-added service and products for the users, and building career development platform for the staff.
The core of CRRC brand is also “responsibility”. Providing the customers with comfortable, safe and reliable products is the solemn promise of China South Locomotive.
CRRC, Corporation Social Responsibility CRRC and the “core” of CRRC brand are not a coincidence of literal forms but also a coherence of the form and the core of the corporation.
Ideal state, core value and value orientation
Ideal state: reinvigorating equipment manufacturing industry and catching up with the industry’s world top level.
Core value: be grateful, the interest of the shareholders is supreme; customer first, the demand of the customers is the motivation of our progress forever; people oriented, every employee shares the success with CRRC.
Value orientation: the value of human being is higher than the value of goods——our corporation can create products of best quality, it can also create people of high quality.
The value of the society is higher than that of the profit——the highest state of a corporation is the value of the society in which it exists, not merely the profit it creates.
The value of the customer is higher than that of production——all the vitality of corporate operation comes from the demand of the customers.
The value of a team is higher than that of an individual——the success of a corporation is also the success of an employee’s career.
Corporation Spirits and Working Attitudes
Actively promote the corporate spirits of credit, dedication, innovation and excellence.
Credit: be an honest person, treat other people with sincerity, do not lie, do not cheat and be trustworthy.
Dedication: once joining this industry, you must pursue perfection, no negligence at any time, and always be careful.
Innovation: do not be hampered by the experiences accumulated in the past, challenge yourself endlessly and be willing to accept something new.
Excellence: set new goals incessantly, then surmount it; remember that new goals are always set by yourself.
Actively promote the working attitude of seeking innovation, seeking fastness, seeking truth and seeking excellence.
Seeking innovation: it’s not the bombastic showing off, neither is it to be outstanding. Seeking innovation is to keep pace with the times, from small reforms and changes to products R&D and to management innovation, an innovative atmosphere must be created and be tolerating to “losers”.
Seeking fastness: it is not impatience, neither is it fastness at the cost of goodness. One step ahead the others, and obtain victory with fastness. Firstly must be quick in thoughts and then can be fast in actions.
Seeking truth: it’s not bureaucracy, neither is it gaudy. The things done by you must get the satisfaction of your self, your colleagues, and your superior.
Seeking excellence: compare your current to your past, compare yourself with eminent employees, compare the corporation’s current state with its past, compare the corporation with the leaders of the industry, in one word, better performance must be diligently pursued.
The operation concepts of the corporation
CRRC Yangtze Co., Ltd. is a young corporation. It was established after the restructuring in the beginning of the 21st century, it is full of life and vitality.CRRC yangtze Co., Ltd.is a corporation of long history. It was established along the Yangtze River more than 100 years ago and it is the cradle of Chinese industrial civilization. One hundred years’ operation has accumulated rich inner essences. Sum up, refine and substantiate the operation concept of one hundred years. Not only inherit the good traditions but also keep pace with the times.
Our operation concepts: guide the corporation in the right way; instruct it to do the right things.
