Marketing management: CRRC Yangtze Co.,Ltd. is building international management and development structure from a global viewpoint; pushing the principle of comparative advantage into full play, implementing the product customization combining with customers’ requirements. By providing the satisfied solutions and full range of marketing services, establish the strategic and cooperative partnership with customers; establish the marketing consciousness, assume the company’s social responsibilities and realize the sustainable development.
Marketing institutions: Marketing Department--responsible for domestic market
Overseas Business Center--responsible for international market
Marketing concept:Focus on customers’ requirements, create value for customers and strive for common development with customers.
Marketing target: To be the modern and competitive leader of internationally railway freight cars