CRRC hosted the “Carrying the Way Forward, Leading the Intelligent Future” Brand Culture Achievement Release Event in Qingdao on September 28. The event aims to advance China’s national brand-strengthening strategy, support the China’s 15th Five-Year Plan journey, and accelerate CRRC’s transition toward world-class brand excellence—showcasing a decade of transformative brand development.
CRRC officially released three major achievements: the “CRRC·Dingxin” Brand Value Contribution Management Model, the Lean Management Brand, and the “CRRC·Zhuolun” Technology Brand. These achievements offer replicable, scalable experience for brand-building across central SOEs.
Launch of the “CRRC·Dingxin” Brand Value Contribution Management Model
In alignment with the High-Quality Advancement of Brand Building by Central Enterprises in the New Era, CRRC developed a model structured around six key dimensions—quality, technology & innovation, market & service, tangible assets, intangible assets, and ESG. These elements are supported by 18 secondary indicators and 46 tertiary indicators.
The model integrates mature domestic and international brand-evaluation theories with CRRC’s industry characteristics, making brand value management “visible, measurable, and actionable.” For the first time, CRRC has quantitatively linked brand value with operating value, creating a core mechanism for delivering the “Five Values.” This marks a shift from product-driven to value-driven growth, and from experience-based to data-driven management—providing a “CRRC solution” for brand governance across central SOEs.
CRRC Lean Management Brand Released
Lean management is positioned as a major strategic initiative for CRRC. Following the “three stages and three-step” roadmap—implement lean production, deepen lean management, and build a lean enterprise—CRRC has advanced a model balancing speed, quality, and efficiency.
Through refining value philosophy and localizing lean practices, CRRC developed a lean management system tailored to a large Chinese rail-equipment enterprise. It published The Way of Lean Management and Strategies for Comprehensive Lean Management, turning abstract lean principles into practical guidelines and behavioral norms. The CRRC-featured concept—“Crafting Wheels with Purpose, Creating Value with CRRC”—was formalized in the CRRC Lean Management Culture Handbook, continuously empowering the company’s high-quality development.
Release of the “CRRC·Zhuolun” Technology Brand
CRRC’s “Zhuolun” large model marks a critical step in moving from deep rail-transport expertise toward becoming a leader in intelligent system solutions, and serves as an important practice in supporting China’s transportation-power strategy and the development of new-quality productive forces. Guided by the goals of high-quality development, the model builds a unified intelligent architecture that covers all business areas, life cycles, and ecosystems. Anchored in the real needs of the rail-transport industry, it aims to reshape industrial performance through technology. The release of the “Zhuolun” technology brand signals CRRC’s commitment to strengthening the intelligent foundation of major national equipment through independent innovation, and to continually driving the industry toward higher efficiency, intelligence, and sustainability.
As a leading enterprise in China’s equipment-manufacturing sector, CRRC’s products and services extend across six continents and 116 countries and regions, making the company both a backbone and a front-runner in advancing national strategies and meeting people’s aspirations for a better life. CRRC has long aligned its brand development with China’s ambitions to build a manufacturing power, a transportation power, a technology power, and a quality power. Placing brand strategy at the core of corporate strategy, CRRC has built the “One Strategy, One Architecture, Four Systems” brand-management model and the Brand Value Contribution Management Model, and launched initiatives to cultivate high-quality product brands. By embedding brand value enhancement throughout its operations, CRRC has reinforced the synergy between brand and business, establishing strong associations between “CRRC,” “China High-Speed Rail,” and “national industrial strength.” Flagship products—such as the Jakarta-Bandung High-Speed Railway EMU and the China-Laos “Lancang” EMU—have become iconic symbols of Belt and Road cooperation, earning wide recognition at home and abroad.
In 2024, “CRRC” was named one of the first outstanding “Group Brands” under the Central SOE Brand Leadership Initiative. In May 2025, CRRC Group achieved a brand value of RMB 201.087 billion and a brand strength score of 960, continuing to lead China’s machinery and equipment manufacturing industry.
